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Designer Handbag Brand Releases Spring Collection
Laurese NY has done it again. The small handbag brand has released their sophomore collection of handbag designs for spring 2005. In less than one year, this new mom-and-pop handbag company also known as "LNY" has created new designer handbags, starting with the 'Pink Pearl' collection which was later revised to the 'Gold and Crystal' collection. The collection made it's Hollywood debut in December 2004 when they were presented as part of the 'goodie bag' presented to celebrities participating in the Billboard Music Awards. The Awards show was attended by A-list celebrities including Diana Ross, Alicia Keys and Beyonce Knowles.The company's latest collection has been titled the "Diva's Delight" collection and each bag design has a name that reflects the type of "diva" that it would fit. Laurese's president, DeVaughn Edwards, clarifies "we don't consider the word 'diva' to have any negative connotations. On the contrary, we believe that a diva is a special woman. Every woman is deserving of a high opinion of herself and should, on some level, believe that she deserves some occasional special treatment for her contributions
to the people in her life."The spring collection steps up their new designs by continuing the tradition of all-leather handbags with gold-gilded metal components accentuated with numerous studs. Additionally, Laurese NY has actually reduced the price of their bags to prices that are typically seen for faux-leather bags. Edwards explains "We are determined to get as much notice as possible and the best way to do that is give the best quality at the best price." Edwards actually challenges all women in the market to buy a new handbag to first shop the competition before viewing the Laurese NY collection so that a comparison of quality, design and price can be fully appreciated. The company is also giving away three 14K gold bracelets to the first three customers. Additionally, Laurese NY is offering a "Teachers and Nurses Appreciation Program" where any teacher or nurse can purchase any bag for $89 each. The Laurese NY handbags can be purchased at the company's website: www.laureseny.com and at select boutiques nationwide..
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